Using the literature about Integrated Marketing Communication (Write Assignment

Using the literature somewhat Integrated Marketing Communication (Write evaluation of the articles) - Assignment ExampleIn fact, the creative thinking and analytic reasoning would assist in producing and offering tranquil goods and services to un coolheaded masses. Southgate (2003) did not collect both quantitative data rather used qualitative methodology and provided an in-depth theoretical shrewdness over said(prenominal) concepts.The research would like to argue that the increase in competition among business entities has also compelled the strategic planners to mull over new procedures, implement new marketing techniques and create new products to entice maximum customers in the marketplace. Nevertheless, the firms immediately have greater emphasis on value proposition, brand recognition and equity, product differentiation, innovation, positioning, social networking and cool hunting. Southgate (2003) and (Gurrieri, 2009) elaborated on a relatively new terminology cool tha t refers to supreme or grant quality, which enhances the credibility, authenticity, durability and status of a particular product. The proponents continued that the cool tempts potential customers and triggers their purchase responses. In my words, cool becomes a symbol of excellence for uncool masses, which later adopt or imitate the idea ab initio endorsed by the cool people. In lay mans term, a cool could be an excess ordinary person who generates or endorses a unique, distinctive or innovated idea, which is mimicked by masses normally considered as the followers rather thinkers. Southgate (2003) also discussed cool hunting and cool hunters in detail to provide readers an insight over aforementioned terminologies and how they relate to contemporary marketing. As far as cool hunting is concerned, the investigator would agree with the fact that it has become extremely popular as many large scale domesticated and multinational companies with extensive resources as they have inc lination to