Marketing Mix & Marketing Mix Planning with Nutritional Supplements Assignment

Marketing Mix & Marketing Mix Planning with nutritionary Supplements - Assignment ExampleAll in all, in merchandising their products and armed goods, business people should develop merchandise strategies that be based on crucial and effective marketing considerations and decisions.1.) Identify the type of product/service (convenience, shopping, specialty, unsought), and explain in your own words what marketing considerations need to be made for my product/service (Nutritional Supplements) based on this product rowification.Based on the criteria of how consumers go about in purchasing them and how they are marketed, consumer products flowerpot be classified into four main types. To start with, we have shopping products which claim products that are bought by consumers less frequently (Doole & Lowe, 2005). Secondly, there exist convenience products which entail those that are frequently purchased by clients (Evans & Wurster, 1997). Thirdly, we have specialty products. These in clude products with unique features or brands and those that catch the attention of a particular class of customers who are willing to make a special buying effort (Taylor, 2009). Finally, we have unsought products which involve products that are not known to the consumer or if known, the consumer has never thought of purchasing them (Evans & Wurster, 1997). Using this classification, nutritional supplements can be said to belong to the category of specialty products.There are four main marketing considerations that can be made by nutritional supplements marketers and marketers of specialty products in general. The first consideration is the customers buying behavior. Here, buyers go in for strong and appealing brands. These consumers are normally loyal to particular(prenominal) brands and they are usually less sensitive to prices (Doole & Lowe, 2005). The second consideration is the price. According to Taylor, like in the suit of clothes of most specialty products, the pricing of nutritional supplements can