A Swot Analysis Of Google Android Computer Science Essay

A Swot Analysis Of Google mechanical man Computer Science EssayThe Google EFFECT Google is counted as angiotensin converting enzyme of the approximately reputed and respected companies of this era. The fact that Google is behind the mechanical man OS platform gives it a gr obliterate sense of credibility and viability in the eyes of the consumers, potential difference partners, and operation developers. Further more(prenominal) mechanical mans team has all the possible re reference points from Google such as financial, intellectual to make it a major player in the alert industry. whatchamacallum Options As oppose to the apple iPhone where one doesnt shake any(prenominal) options for unsettled device vendor former(a) than apple, the mechanical man OS is an centripetal-source and any Mobile manufacturer who wishes to usage mechanical man digest do so on their mobile device. This feature provides the consumers a large number of options from which to opt from and a lso decreasing the time to use the unexampled and in style(p) ironwargon and technological advancement in micro electronics.Competitive Pricing The mechanical man platform is truly cost effective to develop as it is an impart source platform and the licensing arrangements ar hassle let loose for the computer hardware manufacturer. Thus, lotsets victimisation the humanoid platform are priced very suitably.Google applications and go integration As the Android platform includes a number of the Google services and applications as its tenderness functionality only to reinforce its capability and effectiveness. Google services such as GMAIL, Calendar, Listen, Reader, GPS, Maps and many others compound effortlessly with the Android platform thus making it trouble- extra for users to synchronize their data from one platform to the other. however it also a competitive edge on its rivals in the internet search and you tube as Google is the leader in these fieldsOpen Source The Android platform is built from a Linux using the JAVA programming. One can search on google to find all the essential information and source code one make for to manufacture an Android compatible device. Moreover, Android is an integral part of the Open Handset Alliance which is a combining working to crapher to develop Android as a free mobile platform system.WEAKNESSESMultimedia Support As oppose to apple iPhone which has the extremely common iTunes application and tradeplace, Android doesnt have a sound or organized source of neither multimedia data nor an integrate multimedia player. Although there have been constant betterments in the field of apps on the Android platform, provided restrained at this time there is no place to go that comes remotely close to what Apple is offering on this front.Reliance on device manufacturers to upgrade -Unlike, Apple controls when and how iPhone costumers entrust get new hardware and software upgrades and upgrades core function ality. On the other hand even when google handouts a newer mechanical man version the costumers still have to bet till the device manufacturers of their respective devices comprehensively test and adapt to the new code to make sure that it works fine on their hardware configuration. Google is working on this issue according to their announcements, as they plan to integrate more of their core features of their services into the Android Operating System itself. little Mature Android is not as established or as refined as the iPhones OS at this point, But constant improvement is seen with of all timey new release of the humanoid, still a lot more is required to reach the same level of sophistication as the Apple IPhone.Lack of Enterprise Support berry and Microsoft still have more or less of their support from Enterprise usage. Although Android has made some inroads in this foodstuff, but Android still has very small mart treat here. It inevitably to continue developing Go ogle Applications and better its integration abilities with Microsoft Exchange to gain commercialize share.OPPORTUNITIESThe Android Operating System has an amazing opportunity to get into the check market place right now. Google cannot afford to play a waiting bet watch Apple take over the tablet market and eat up major chunk of the market share as it had through before with the release of i tele predict set. An Android based tablet is a terrific opportunity if executed properly. There have been quite a a couple of(prenominal) inconsequential releases of Android tablets over the last year, but none of them are what someone would consider a noteworthy product. Either Google itself or a big name such as HP, Sony, Dell, ASUS, ACER need to release an amazing Android tablet in order to get a capacious market share. Not to forget Samsung galaxy tab with android is good but still more sophistication is required to incur apples I padDeveloper Friendly Unlike the recent actions of A pple which has disaffect the developer community by distancing with them. Moreover the development tools of Iphone are difficult to use and the application approval process seems to be terribly subjective at propagation. This makes iPhone application development very tedious and non rewarding for developers On the other hand developing for Android is very open and hassle free for the developer as Android development tools use Java and even C/C++. This allows developers to write applications for Android using languages they al speedy know and astray used. what is more Android Software development kit also provides an ape so that application developers can test their applications without relying on the physical hardware. Google needs to take this opportunity and help developers for their efforts through better advertising revenue enhancement and app sales into financial gains for the developer.Developing Countries Google has an opportunity to develop cheaper devices using Andro id platform in developing countries of Asia and Africa. The licensing for android is exceptionally manufacturer companionable and the start up cost is considerably less when compared to other mobile operational systems. The integration with so many of Googles other free services it would be a sure success in these markets.Smart phone market on the rise The smart phone market is still very young and there is huge scope of growth to take place over the next several years to a decade. The market for smart phone apps will benefit from growth of nearly 50% in 2011, according to new research. The foreign Data Corporation (IDC) oecumenical Quarterly Mobile Phone Tracker estimates that the worldwide smart phone market is expected to increase 49.2% in 2011, maturement more than four times faster than the overall mobile phone market( Kay Ewbank, 2011, http//www.i-programmer.info/news/83-mobliephone/2203-smartphone-survey.html) . The integration of horde computing applications and serv ices to support the Android OS is the key to a maintained growth rate and increased market share potential for the Android operating system.Embedded electronic devices The Android OS is perfectly poised to be the major player in the embedded electronic devices market as a leader in embedded devices operating system. With upsurge of new devices becoming embedded with smart technologies and connectivity to the mobile networks and the internet, the Android OS is in position to be the leader in this segment.THREATSApple dominance The biggest threat to google android is the Iphone and its ever growing popularity with the consumers as it has more smoother and sophisticated interface. Moreover Apples bigger market share gives them an yield over developers who like a revenue model that works for them. The ever growing Apple market share allows them to charge users for access to agiotage content. Apples recent policy changes shows its influence over developers and makes their huge mark et share very difficult to walk away from, even when they adopt very unfriendly developer policies.Increased Competition Obviously, companies like RIM Blackberry and Microsoft are not going to let go of their market share. In particular,the Blackberry platform which has very huge support in the enterprise market. Moreover Nokia is also not giving up their hopes on the symbian platform and readiness cause an upset to androids hopes of capturing the market if they develop a new and sophisticated smart phone interface which provides their customers the ease of access for which Nokia is known for. platform Fragmentation This is a huge threat to the Android platform. Although I have listed the more options of hardware devices as strength above, the risk of fragmentation is rattling as well. This is why Google is committed to developing ways to reduce this problem. Google does not want different custom version of Android to emerge from their staple fibre platform, which is something we saw with Linux. This was one of the primary reasons for linux not making to the big leagues when comparing the market shares. As Google itself controls the Android Market so they have tidy influence over device manufacturers to meet their compatibility requirements.Financial ImplicationsGoogle android is an open source Operating system for mobile phone and embedded electronic devices so at this time there are no drive financial implications for Google at the moment as still most of the apps on its marketplace are free. But as android becomes more popular Google can charge android users for different apps available on its market place. Although what Google wants to do is to make sure that there is an open source mobile OS large enough in the market for its advertising business. Google is not about selling Android devices. Google is all about search and advertising. Google is doing a pretty good job of it if we see the numbers. Last year solely Android accounted for over $130 mi llion from marketing revenues on android out of its tot $850million from mobile advertising, which is good for $5.90 average revenue per user.Furthermore Google is expecting to reap up $1.3 Billion from its advertisement revenues from android in 2012 at $ 9.85 average revenue per user with about 133 million android users by then. Moreover Google is expecting to reach over 300,000 Android activations per day very soon, which will also help them to reach the goals set by Google CEO Eric Schmidt for android to become a $10 one million million business with 1 billion users of the platform, at $10 Average Returns Per Unit.Future looks to be bright Android OsThough Android is a young Mobile Os and is still improving with its newer releases so it can be said that it is in a stage of Growth, this statement can be supported by a Gartner Survey which expects Android to reach about 30 % of total market share by 2014. As Android all ready Commands about 29 % of smart phone market according t o the latest data released by Neilsen and have already surpassed RIMs market share so it is on the right track to dominate the overall mobile market in the near future. Moreover overall smart phone market is also on the rise as it is expected by The International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker estimates that the worldwide smart phone market is expected to increase 49.2% in 2011, growing about four times quicker than the overall mobile phone market. Furthermore According to Googles CEO Eric Schmidt they are combining their Platforms for mobile phones (gingerbread) and tablets (honeycomb) unitedly and make it in to one OS for both kinds of devices.In inference I feel that Android is perfectly poised for capturing a huge market share and should help googles advertising revenues a lot in the near future, as it has all the necessary features required to be one of the best Operating System in its category.